In this world of fast-paced change, businesses everywhere are searching for the critical levers to ensure their continued growth and sustainability. When competitors can easily match you on price and imitate your product, what advantage do you have?

We believe that there is an answer that has been hiding from all of us in plain sight. It is a solution that is rarely, if ever, associated with business. It is a powerful and pragmatic force that is an incredible driver of results — it is…wait for it…love.

How is that possible? How can love be a differentiating factor for your business? And what the heck does the Phillie Phanatic have to do with all of this? Purchase a freshly, minted copy of Pheel the Love! and we promise that after reading the first few chapters, it will all start to make sense.

You’ll learn how the Phillie Phanatic inspires fierce loyalty from his fans.

You’ll come to understand the business case for love — and why companies who know how to create loyal, loving fans outperform those that don’t by almost 2-1.

You’ll see the ways in which Phanatic inspired principles like “The Big Smooch” and “Avoid the Whammy” are already being applied by successful companies such as Vanguard, WAWA and Wegmans.

As an added bonus, you’ll also be privy to some back-stage Phanatic stories that are, all at once, funny, touching and prescriptive.

These lessons and insights are oh-so-easy to digest as they are presented as a conversation between Tom Burgoyne and Evan Marcus. Pheel the Love! is a great read for business folks and Phillie Phanatic fans alike. Mixing business and with a little pleasure – who says those two things don’t go together?

All you need is love, love. Love is all you need.

The Beatles